ISCA starts campaign up to 2020: +100 Million more Europeans active ...
Mogens KIRKEBY (DEN) ISCA President & Präsident of DGI
From July 2 to 3 were representatives of general sports and composed of gymnastics federations from 19 different European countries in the Berlin hotel "Sylter Hof" for a so called kick-off meeting of a landmark European campaign:
By the year 2020 will be brought +100 million more Europeans "in motion" to regular sports or other types being moved activate.
This initiative is initiated and led by the "International Sport and Culture Association" (ISCA), whose president, the Dane, Mogens KIRKEBY it gave detailed information about the start action:
With a pan-European "MOVE WEEK" ( - first week in October 2012) as a first step, the prelude to complete.
This one had met in Berlin with creative media expertise to a discussion board, which includes the EGF-founding member of the "Festival BLUME Gran Canaria" and the European Gymnastics Service "GYMmedia INTERNATIONAL" included ...
ISCA-Kick-Off-Meeting 2012 in Berlin ISCA-Project-Manager Tommy KRISTOFFERSEN explained the campaign
Creative atmosphere prevailed in the conference room No. 6 of the Berlin hotel "Sylter Hof" in the Kurfürstenstraße: The representatives of 19 European countries were mostly skilled and experienced representatives of special associations in their homelands, who wanted to be inspired by these ISCA Initiative "pilot year 2012", within the next eight years, +100 million to half a billion Europeans, more regular, physical being active move. Thoughts, ideas and practical experiences have been asked since that should be collected into five working groups of this multinational expert meeting and discussed.
IDEA to START a so-called "MOVE WEEK" Europe was ISCA President Mogens KIRKEBY, who is also president of the Danish Sports and Gymnastics Association (DGI) is the following statement GYMmedia: *GYM-tube Video - exclusive -- :
One of the important points of ISCA-initiators was the fact that a campaign of this magnitude and of such an ambitious goal can only be joint effort!
Which was mainly used this Berlin meeting, which also levies on major representatives of the partners of the project pools impressive statement:
Sun stressed Uwe KLEINERT of Coca Cola Germany's interest to support his label as well, like the TV sports channel Eurosport, which broadcasts in 20 different languages, his involvement as a promised media multiplier.
One of the most important qualitative development crieria of the world is a healthy, productive population.
ISCA provides enhanced SPORTS VISION 2020 key points in this direction. (c) gymmedia
For this 'MOVE WEEK' in the first week of October 2012 the KICK-OFF- MEETING in BERLIN was an efficience event!